Author : S. ‘Hrekka’ Clough

“So what are you?”

“I told you. A meme.” She pronounced it like ‘theme’. “A memeplex, to be precise. A self-propagating collection of ideas and concepts. A unit of culture, my dear.”

“I don’t quite understand.”

“Let me give you an analogy,” she smiled behind the mask. The effect was enchanting. “I’m like…a religion. An infectious idea, carried on because people believe me to be true, or wish I was, so carry me, my story, my form with them. Even if someone tried to kill me, I’m almost everywhere. Compared to normality, I’m untouchable! Entrenched…a part of society.”

I still had a blank look.

“Maybe a different example. I said infectious, right? I’m like a cultural virus. I’m only alive in the most rudimentary sense of the word, but part of being me is having an identity thrust upon me by culture, the medium which I infect. People spread me willingly. I’m a meme at it’s most complex; an example of a simple meme would be the song “Happy Birthday”. It’s an insanely successful, simple meme, yeah? Memes are identifiable, they link together into what makes us civilised. I’m part of the culture!”

“So you’re just a concept?”

“Exactly! Why else would I wear this mask?”

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